A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaigns -- issue, product, information, crisis, and special events (...(展开全部)

迈克尔·鲁尔曼，畅销美食作家，曾就读于美国厨艺学院（Culinary Institute of America）。勤于笔耕又精于烹饪，堪称是最有厨师灵魂的作家。美食写作生涯获奖无数，曾与多位名厨共事。与美国主厨托马斯·凯勒（Thomas Kel ler）合作《法国洗衣 店餐厅食谱》（The French Laundry Cookbook）、与法国主厨埃里克·里佩尔（Eric Ripert）合著《回归烹饪》（A Return to Cooking）等书，另著有《完美烹饪全书：一看就懂的1000个料理关键字》（The Elements of Cooking）《大厨的诞生》(The Making of a Chef)《大厨的灵魂》(The Soul of a Chef)《美食黄金比例》(RATIO:The Simple Codes Behind the C...(展开全部)

Optimists believe this is the best of all possible worlds. And pessimists fear that might really be the case. But what is the best of all possible worlds? How do we define it? This question has preoccupied philosophers and theologians for ages, but there was a time, during the seventeenth and eighteenth centuries, when scientists and mathematicians felt they could provide the a...(展开全部)

Optimists believe this is the best of all possible worlds. And pessimists fear that might really be the case. But what "is" the best of all possible worlds? How do we define it? Is it the world that operates the most efficiently? Or the one in which most people are comfortable and content? Questions such as these have preoccupied philosophers and theologians for ages, but there...(展开全部)

Optimists believe this is the best of all possible worlds. And pessimists fear that might really be the case. But what "is" the best of all possible worlds? How do we define it? Is it the world that operates the most efficiently? Or the one in which most people are comfortable and content? Questions such as these have preoccupied philosophers and theologians for ages, but there...(展开全部)

Optimists believe this is the best of all possible worlds. And pessimists fear that might really be the case. But what is the best of all possible worlds? How do we define it? This question has preoccupied philosophers and theologians for ages, but there was a time, during the seventeenth and eighteenth centuries, when scientists and mathematicians felt they could provide the a...(展开全部)

Reviews include "A valuable introduction to its brave new world." The Sunday Times "The first really practical guide for people working in the creative industries." The Director "John Howkins picks his way through the many facets of creativity, unearthing surprising facts." The Economist "As a freelance writer I was hypnotised by this book's subtitle, How People Make Money from...(展开全部)

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in...(展开全部)

"In most fields the great work is done early on. The paintings made between 1430 and 1500 are still unsurpassed. Shakespeare appeared just as professional theater was being born, and pushed the medium so far that every playwright since has had to live in his shadow. Albrecht Durer did the same thing with engraving, and Jane Austen with the novel.